Marketplace connecting brands with influencers

The challenge

In the evolving digital marketing landscape, brands struggled to find and engage the right influencers for their campaigns. The process of discovering creators by niche and market relevance, vetting their audience quality, negotiating terms, and managing binding contracts was entirely manual — spread across emails, spreadsheets, and ad-hoc communication channels. An Israel-based startup wanted to build a one-stop marketplace that handles the entire influencer marketing workflow from discovery to contract execution.

Our solution

We built WOW Influence — a comprehensive marketplace where brands browse curated influencer lists categorized by market relevance, niche, and audience reach. Advanced algorithms surface the most relevant creators for each campaign brief. Once a brand selects their preferred influencers, the platform takes over — automating outreach, handling negotiation workflows, and securing binding contracts on behalf of the brand. Real-time campaign tracking dashboards give brands visibility into engagement metrics and ROI across all active campaigns from a single interface.

Key highlights

Tech stack